Are You a LOHAS?

green thisFrom the Globe and Mail to local city papers across the U.S. the buzz is on about Green Cleaning this Spring.

Dierdre Imus’ new book Green This! Is just hitting the shelves and all over the landscape people are talking about how they keep house.

Stories ranging from personal encounters with white vinegar smelling up the kitchen to advice on how to transform your Spring cleaning with non-toxic alternatives and home made remedies are publishing all over the country as manufacturers scramble to explain how their toxic ingredients are not really toxic.

At the same time the next wave of “green cleaning products” is moving out across the landscape to meet this new demand. Target is adding green products to their stores; and new organic and safe cleaners for babies and families are being introduced by new companies coming into the market.

What you might not have known is that this new trend has a name… Yes, LOHAS is the name of a “trend”. To be more precise, it is a “Market Segment”, as is explained in this excerpt from the Globe and Mail:

Green thinkers belong to an increasingly important market segment called LOHAS (Lifestyles of Health and sustainability), a concept originated about seven years ago from the work of sociologist Paul Ray, co-author of The Cultural Creatives: How 50 Million People are Changing the World.

So if you were thinking that you were the only one you knew who seems to be looking at life in a way that is “a bit green of main stream” you can see, you really aren’t alone. You’re a part of something bigger, and maybe better! A Market Segment! Whew Hoo!


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